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Pomodoro
San Marzano DOP
Gustarosso brand was born from the desire to give a shape to our dream: bringing back to life the ancient folk ritual of “making butteglie,” or the preparation of tomato paste, a tradition that took place in the Sarnese countryside between August and September.
San Marzano Tomato, a tradition of our land
The PDO title is given exclusively the "peeled" tomato obtained from the processing of fruits belonging to the San Marzano ecotype and other selected lines of it.
Fresh product
Cultivation techniques for tomatoes involve vertical-type plant breeding with the use of wood supports, thus respecting the centuries-old tradition. Due to the high number of labor hours required, this technique greatly affects production costs.
History
Since 1910, Ruggiero family from Sarno (between Naples and Salerno) have been direct growers of the world-famous San Marzano Tomato PDO.
Timeline of ruggiero family - the lineage of “red gold”
A family tradition
Discovery how the Ruggiero Family, from Lavorate di Sarno to Argentina and New York… and back, has made the history of the San Marzano Tomato. This is a small, big piece of Italy's history.
